HeyDay Privacy Policy

Last updated April 15, 2020

HeyDay., a Israel. company located at 12 Ramat Yam street Herzliya (“HeyDay” “we,” “us,” and “our”).

Introduction and Background

This privacy policy (the “Privacy Policy ”) explains how we may collect, use, store, and disclose information about the end users (“End Users ”) of websites that use our Services. We also collect information on our corporate website(s), including any website on which this Privacy Policy is posted. We separately describe how we collect, use and share that website information (“HeyDay Website Information ”) in Section 4, below.

We encourage consumers to learn about how information (including information we collect) can be used to market to them, and how to exercise their choices to permit or, if they prefer, to limit such marketing.

  1. Information We Collect and Services We Provide

    We refer to the information we collect from our Platform as the ‘Platform Information .” The Platform Information includes (or may include) the following:

    Information Collected About End Users by Our Platform
    1. Web pages visited that have implemented the implementation code of the platform or plug-ins and information about those visits (e.g., session duration, time-stamp, referring URLs)
    2. Information about End User’s transactions and interactions with apps and websites
    3. IP address, from which geographic location may be inferred, as well as system configuration information
    4. Email address which we may (in our discretion) hash or otherwise deidentify
    5. Information about an End User’s browser, such as, browser language type and version of operating system (e.g., Android, iOS); network provider; language setting; time zone
    6. A unique cookie identifier, which may uniquely identify an End User (such as in de-identified or anonymous form). These cookies may be associated with other Information, including with Data Segments.
  2. How We Use the Platform Information

    We use the Platform Information to provide a variety of Services to our Clients. This includes:

    1. To Provide Our Website Services. We use the Platform Information to offer and support website features provided through the Platform. This includes, for instance, providing customer, technical and operational support for these features, detecting and protecting against errors, fraud, or other criminal activity; resolving disputes and enforcing our EULA and other rights we may have. It also includes analyzing, customizing, and improving the features we offer Clients.
    2. To provide information and analytics to our Clients about the use of website features provided through the Platform or to help app developers and website operators create or enhance user profiles.
    3. To create inferences about End Users categorized into “Data Segments”.
    4. To develop and use “predictive models” – data models that try to predict End Users’ potential future behavior and interests on a per-device basis or across devices.
    5. To analyze ad performance.
    6. We may aggregate and create data “models” to do this – creating algorithms in order to predict certain trends and things that different End Users might have in common, for instance.

    We, or ad and data platforms we work with, may deploy online cookies to track users across websites, or to associate users (and these cookies) with Mobile IDs. We or they may do this to resolve user identifies across platforms, and to better or more accurately target relevant ads to users.

  3. How and Why We Share the Platform Information

    To Provide Services to Websites Using the Platform

    1. We share the Platform Information with service providers, contractors and other companies to fulfill your orders, operate our business, communicate with you and make available our Services and this Website. These service providers may help us perform variety of activities.
    2. Data enhancement (e.g., to provide more relevant offers), website hosting, technology and customer support, web and marketing analytics, anti-fraud or security operations, and other operational, marketing or business support.
    3. We likewise may share the Platform Information or Data Segments we create with website operators to Provide Services to Marketers, Advertisers and Platforms They Work With.

    We also share Platform Information to provide or help us to provide advertising and marketing services as follows:

    1. With advertisers and their marketing providers, so they may provide targeted content and advertising to you on websites and mobile applications With other third parties that target advertising. For those familiar with the online ad ecosystem, these may include demand-side and supply-side advertising platforms, data management platforms, advertising agency trading desks, proximity solution providers, and other advertising technology providers, so they may provide targeted content and advertising to End Users and others on third-party websites, mobile applications, and other advertising mediums (email, direct mail, display media), and so that they may measure the effectiveness of this marketing.
    2. Similarly, we may work with service providers who, to enhance consumer privacy, use a non-human readable “hashed” version of Information such as an email address when sending advertising offers by email or display advertising (which may be linked to a cookie as described above).
    3. Sometimes we provide information (such as IP address, but excluding precise lat/long coordinates) to third party platforms to help advertisers identify common users across different devices or browsers – for instance, to identify a common set of users on both mobile devices and tablets, as well as the web.

    The processes we’ve described above often involves cookies or similar technologies, which may be associated with other information about you, e.g., your interests, demographics or transactions. This is known generally as “Interest-Based Advertising.”

    We may also share the Platform Information with third parties:

    1. If an End User or Client requests or authorizes.
    2. If the information is provided to: (1) comply in good faith with applicable laws, rules, regulations, governmental and quasi-governmental requests, court orders, or subpoenas; (2) enforce our Terms of Use or other agreements; or (3) protect our rights, property, or safety or the rights, property, or safety of our users or any other person or entity.
    3. If the disclosure is done as part of, including as part of due diligence for, a purchase, transfer, or sale of services or assets (e.g., in the event that substantially all of our assets are acquired by another party, any information we have may be one of the transferred assets) or in the event of bankruptcy.

    Even when you no longer access the Platform, we may continue to use and share your Information as described in this Privacy Policy.

  4. How we Use and Share Information Collected on the HeyDay Website(s)
    Website Information We Collect

    We collect the following information from visitors to our websites (the “HeyDay” Website Information”, including the website on which this Privacy Policy appears (“HeyDay Website(s)”):

    1. Volunteered: You may share information with us on the HeyDay Websites when you request information from us, fill out a form on our website, or interact with us in other ways. This information may include personal information, such as your name, email address, and other contact information.
    2. Passively Collected (e.g., Cookies and Unique IDs): We use automated mechanisms, such as cookies, pixels, and other locally stored objects (such as “IndexedDB)”) that we associate with unique identifiers in order to keep track of visitor interactions with the HeyDay Websites. We may use third party-services such as Google Analytics, in which case those third parties gather information such as your IP address, browser type, the webpage from which you came to our website, and the times of your access to the HeyDay Website. In addition, as you browse our website, advertising cookies may be placed on your computer so that we can understand what you are interested in. Our display advertising partners may then help us retarget ads to you on other sites based on your interactions with the HeyDay Website. To “opt out” of having your information used to tailor ads to you in this way by third party ad platforms that we may work with or provide data to, please review the Section below titled “Consumer Control and Opt Out Options” to learn how to opt-out of these services and instead receive generic, non-tailored ads.
    How We Use the HeyDay Website Information

    In addition to the uses described above, we use the HeyDay Website Information (alone or in combination) to provide, market, and operate the HeyDay Websites and Services. Among other things, by collecting the HeyDay Website Information, we are able to

    1. Maintain and offer access to the HeyDay Websites and Services and optimize how they’re offered to our Clients.
    2. Send information about our products and services, including marketing communications.
    3. Respond to your questions, concerns, or customer service inquiries.
    4. Customize the content and advertising you see on the HeyDay Websites, across the Internet, and elsewhere.
    How We Share the HeyDay Website Information

    We may share the HeyDay Website Information as follows:

    1. As part of a business sale, merger, consolidation, investment, change in control, transfer of substantial assets, reorganization or liquidation, or in connection with steps taken in anticipation of such an event (e.g., due diligence).
    2. With our corporate affiliates.
    3. With third parties that help us to provide the HeyDay Websites or Services, such as entities that help us make the HeyDay Websites or Services available and functional (such as hosting services); entities that help us make available or transmit any information we hold (such as helping us send emails, process payments, and manage customer information); and entities that help us (including our contractors, agents, and affiliates) provide technical, customer, billing, administrative, event planning, marketing or operational services to us or our Clients.
    4. When required by law or in response to lawful process, such as a subpoena, or to cooperate in good faith with a request from a government or law enforcement agency or official.
    5. If we believe sharing the information may prevent physical, financial or other harm, injury or loss; or we believe is necessary to protect our, or any other person’s or entity’s, interests; or in connection with an investigation of suspected or actual unlawful activity.
    6. We also may disclose your information under circumstances not mentioned here with your prior consent.
  5. Cookies, Pixel Tags and Platform
    1. Cookies and Pixel Tags.
      Cookies are small data files containing a string of characters, such as an anonymous unique browser identifier. Cookies are stored on your computer or other device and act as unique tags that identify your device or browser. Our servers may send your device a cookie when you visit the HeyDay Websites, and our Clients and Partners may do likewise on our Websites, our Clients’ websites, and elsewhere. A pixel tag (also commonly known as a web beacon or clear GIF) is an invisible 1 x 1 pixel that is placed on certain web pages. When you access web pages on which a pixel tag is deployed, the pixel tag may generate a generic notice of the visit and permit HeyDay, our Clients or Partners to set or read cookies. Pixel tags are used in combination with cookies to anonymously track the activity on a website by a particular browser on a particular device. If you disable cookies, pixel tags simply detect an anonymous website visit. HeyDay, alone or with our Clients and Partners, may use cookies to, among other things, “remember” you track trends, and collect information about how you use our Clients’ or Partners’ websites or interact with advertising. We and partners we work with use cookies to provide relevant content to you and replace non-relevant ads with ads that better match your interests. We may sometimes use other locally stored objects in ways similar to how we use cookies. Often, these objects are deleted when you clear your browser cookie cache, but because this may not always occur (depending on the browser you use).
  6. Consumer Control & Opt-Out Options

    In most cases, consumers have control over whether or not they would like to receive relevant advertisements and marketing email from our Clients.

    1. Opting Out of Online Interest-Based Advertising You can opt out of many of the platforms and service providers that facilitate online interest-based advertising by visiting the Digital Advertising Alliance’s consumer education and opt-out page. This type of opt out is cookie based, which means that if you replace or upgrade your browser, or delete your cookies, you will need to opt out again. Opting out in this way will not prevent you from receiving ads – it will just make the ads you see less customized to you.
    2. Additional Choices

      Advertisers may also provide ways for you to opt out from or limit their collection of information from and about you. Please refer to the privacy policies for retailers, applications and websites to learn more about their privacy practices.

      You may opt not to receive promotional emails from us by contacting us as indicated below or by following the “unsubscribe” instructions in any promotional email you receive from us. Please note, however, that we may still send you non-promotional emails about your relationship with us.

  7. Data Access and Retention

    Generally speaking, we retain the Platfrom Information and Website Information for as long as necessary to achieve our objectives as detailed in this Privacy Policy, and to comply with our legal obligations, resolve disputes and enforce our agreements.

  8. Data Security

    We have administrative, technical, and physical safeguards in place in our physical facilities and in our computer systems, databases, and communications networks that are designed to protect information contained within our systems from loss, misuse, or alteration. No method of electronic transmission or storage is 100% secure. Therefore, we cannot guarantee absolute security of your Personal Information and Non-Personal Information.

  9. Third Party Websites and Apps

    We are not responsible for the privacy practices or disclosures of websites and applications that use our Services. Likewise, when you access the HeyDay Website, you may be directed to other websites that are also beyond our control. We encourage you to read the applicable privacy policies and terms and conditions of such third parties and websites, and the industry tools that we have referenced in this Privacy Policy. This Privacy Policy, however, only applies to the HeyDay Site and the Services.

  10. Contacting Us

    If you have any questions regarding this Privacy Policy, please contact us at privacy@HeyDay.io.

  11. Changes to This Privacy Policy

    If we make material changes to our privacy policy that may impact you, we will prominently post notice of the change on our website for a period of at least 30 days prior to the change becoming effective. We recommend that you check the Privacy Policy frequently so that you are informed of any changes.

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